Blog

For small business owners, leveraging LinkedIn can be a powerful strategy. Unlike platforms that primarily focus on casual interactions, LinkedIn fosters an environment specifically designed for networking, collaboration, and business growth. By using LinkedIn’s latest features small business owners can effectively showcase their expertise, build a robust professional network, and engage with potential clients or partners in a meaningful way. The benefits of using LinkedIn include the opportunity to establish…  Read more

Most businesses understand that customer satisfaction is crucial to their success. Happy customers are more likely to remain loyal, refer others, and leave positive reviews. This trend has only been amplified by social media and online review sites, where negative feedback can spread quickly and damage a company’s reputation. In an increasingly competitive marketplace, having an effective customer service system is no longer enough: you need to be able to…  Read more

As a small business owner, you probably know it’s important to have an engaging website that reflects the image of your company and attracts customers. A great website can give you an edge over your competition and help you grow your business. But with so many websites out there, how do you ensure yours stands out? Here are some tips for building an engaging website that will draw in customers…  Read more

Assessing the viability of your new idea is an essential part of market research. While seeking input from friends and family is common, gathering information from the market itself can provide more accurate insights. Here are 4 effective research tactics to collect accurate information about your business idea: 1. Harness the power of the internet Leverage the power of the internet to explore your chosen market. Investigate your main competitors,…  Read more

When you go into business as a tradie, your focus is often on performing your trade to the best of your ability – as it should be. With time, the quality of your work will speak for itself, which is the most valuable testimonial of all. However, any tradie accountant or bookkeeper will tell you there’s more to it these days. While your good reputation preceding you is undoubtedly essential,…  Read more