As a small business owner, you probably know it’s important to have an engaging website that reflects the image of your company and attracts customers. A great website can give you an edge over your competition and help you grow your business. But with so many websites out there, how do you ensure yours stands out? Here are some tips for building an engaging website that will draw in customers… Read more
Assessing the viability of your new idea is an essential part of market research. While seeking input from friends and family is common, gathering information from the market itself can provide more accurate insights. Here are 4 effective research tactics to collect accurate information about your business idea: 1. Harness the power of the internet Leverage the power of the internet to explore your chosen market. Investigate your main competitors,… Read more
When you go into business as a tradie, your focus is often on performing your trade to the best of your ability – as it should be. With time, the quality of your work will speak for itself, which is the most valuable testimonial of all. However, any tradie accountant or bookkeeper will tell you there’s more to it these days. While your good reputation preceding you is undoubtedly essential,… Read more